Gooooooogle .........all the way

Gooooogle ....as everybody out there must be familiar with is a true winner in the Web space.
It must have taken Google over a year or so ....to break into traditional Yahoo dominance in the Web arena,but it has done this in style and with annoying ease.
thing that really puts google on top is their sheer simplicity ,they are not into complex operating systems nor they are into boring excel sheets,adventorous gaming ..and still they have managed to make it to the top.
Simplicity and Search- formula has worked for these people.i thinkthey have successfully established themselves in everybody's mind,nowadays when i think of search or for that matter any damm thing i just google .................
and the way these people are going i think M and Y will have to come together to take this giant head on.
They are developing applications which are required pratically every hour for any indiviual whether he or she is an Asian,European or an American -horoscopes,weather forecasts,dictionaries,tip of day and what not ..............these are very ordinary and most neglected at times but suddenly when you have all of them available on a single click it makes a huge contribution in managing every minute of your schedule ...makes sense ...definately there is a lot of thought process gone in while developing iGoogle ........i think it has the potential to revolutionize even internet surfing.
It will redefine what customization is all about ............just imagine if you r able to open word,excel,all other applications through iGoolge ..................is it possible !!!!
i think M will be having sleeples nights but they are seasoned players and will come out with something ......niche.....(need not neccesarily be original ).

Anyways for now the way google is going ....search,calenders,mails,messengers,everyday applications ...it is literally creeping into an indiviuals daily routine ,the things which we do everyday and never thought of that this could be done on the internet as well are tapped by google i think this is one of their strategies 'penetrate into a CEO's,techie's,Industrialist's,politician's ,common man's routine find simmilarities in all these walks of life and bring them on internet such as reading new papers,watching horoscopes,clocks,to do notes,music,etc...........'.
it is becoming a mania...........and even all those techies who once dreamt of joining a Microsoft or a Yahoo are now slowly turning their heads....to this little giant ........

It's a mad Ad world

Nowadays whenever i am hopping through these 60 odd channels on my television i come across this ad from GMR something like Getting ready for India........... there are around four to five of them and believe me each one is a masterpiece .Hilarious,witty and what not,but one thing is for sure the brain behind these is remarkable.
Like GMR there are quite a few others who have made an impression for example the latest one from Fanta then the other one from CentreFruit ,Reliance Power.The one from Asian Paints is also amazing.
Gone are those days of Lalita ji................rin,nirma ,zandu balm..................so on and so forth.
Where is the pulp was totally a different and very confusing initially kept everyone guessing !!!
and later on we actually understood it (just shows how the guys were able to hold
on their audiences ....for that real pulp puzzle...)
But for me GMR is the pick of the day- innovation sometimes tells the bitter truth of India.Anyways but the bottom line is - Ad Industry is seeing some change which is refreshing ........and some how it is even depicting the changing indian mind ...

Page 3 - kitne ajeeb rishte hai yahaan ke .........true essence

kitne Ajeeb Riste Hai Yahan Pe
do Pal Milte Hai Saath Saath Chalte Hai
Jab Mod Aaye Toh Bachke Nikalte Hai
kitne Ajeeb Riste Hai Yahan Pe
do Pal Milte Hai Saath Saath Chalte Hai
Jab Mod Aaye Toh Bachke Nikalte Hai
kitne Ajeeb Riste Hai Yahan Pe
yaha Sabhi Apni Hi Dhoon Mein Diwane Hai
Kare Vahi Jo Apna Dil Thik Mane Hai
kaun Kis Ko Poche Kaun Kisko Bole
sab Ke Labo Par Apne Tarane Hai
Le Jaye Naseeb Kisko Kahan Pe
Kitne Ajeeb Riste Hai Yahan Pe
khawabo Ki Yeh Duniya Hai Khawabo Mein Hi Rehna Hai
Raahe Le Jaye Jahan Sang Sang Chalna Hai
wakt Ne Hemesa Yahan Naye Khel Khele
kuch Bhi Ho Jaye Yahan Bas Khush Rehna Hai
Manjil Lage Kareeb Sabko Yahan Pe
Kitne Ajeeb Riste Hai Yahan Pe
do Pal Milte Hai Saath Saath Chalte Hai
Jab Mod Aaye Toh Bachke Nikalte Hai
kitne Ajeeb Riste Hai Yahan Pe


this line .......

"kuch Bhi Ho Jaye Yahan Bas Khush Rehna Hai " is a bitter truth ....................

Zindagi 2007 !!!

Well i m not a regular writer that is the reason why 6 days into 2008 i am going back down to the 2007 memory lane.One aspect
of human mind is that it can go back in time which such a divine quality it has.So lets get back to 2007 a year mostly
dominated by monotous routines nothing much exciting or worth mentioning.But still 12 months ,365 days of my life have
passed and I am not even aware what has happened to them that sounds cruel isn't it !!!.While this
thought of recollecting and re-living moments in time is still afresh i am thinking seriously how many of us know
that we have gone past 27 odd years of our lives -have we really thought about it or made an effort to ponder on the years
gone by.If we do this we can come to some surprising conclusions,trends.........some pointers on how our life goes
-to be precise what is our life pattern .....!!!!!.Yes i know my life pattern-how it treats me ,when it gives me,
when it starves me,how to come out of it,how to unwind and unfold,when to go in a shell and much more !!!!!.
Anyways taking about 2007 it was by far a good year professionally - decent personally -worst on PR ,some new begginings
which could possibly give rise to some additional new begginings !!!,some left overs and hang overs which have to be
seriously questioned and probed ,a new hope and quest to do smoething differently which is dying fast in this
stereotype life style that we boast of.
Professionally - First half of the year was insignificant ,Cybage story was getting more and more
prectiable no real chance of any career growth but had to drag on unless i had a good offer
Second half again the story continued but from my side job search was at it's peak
almost an open war with my Lead and Manager.Finally i got rewarded with two offers to my surprise
first one was not just an excuse to get out of Cybage but the second one which came 8 days after i resigned from Cybage
was worth it.Ireally patted my back and face for a moment lit with pride as i was going to be part of
India's 3rd software giant -Wipro Technologies that feeling is one that really makes
you think high and big....
Personally - to be honest i never take any efforts to address this aspect as most of the times
i take things for granted on this front.No real hiccups on this but atleast i should take a note of
this in the year/s to come.
PR - performed worst in the year 2007.Absouletly null investment in building,nurturing good
relations.No phone calls,no meetings,no chats,no gossips even,seldom interaction only limited to a few set of friends.
this is one aspect on which i have to work really hard in the years to come.Sometimes
face value has got to do more than what you actual worth even if that face value is
deceiving at times or pretending to be real at times ---let us put it that way !!!

On a whole satisfying year after the turn of events in September and post Wipro,many things to learn ,understood.
Lets see how time flies and how 2008 will unfold but as of now a good positive headstart both for me and ofcourse India

NDTV class apart

NDTV just a year old perhaps - but has dramatically changed or we can say transformed the perception of what a news channel is in the minds of many indians ? atleast it has done it for me.In 2006 people heavily relied on the numero uno --Aaj Tak ('sabse tej' fame) which was at that time like a messiah of Indian news and information industry.The taja khabar,breaking news trends were first started by this baby from 'India Today group' and then the whole bunch of other news channels started to follow them either intentionally or else they had no other option but to follow the call.
NDTV had just commenced then and was clearly over shadowed by the 'Aaj tak' mania.Believe me nobody would have thought at that time that it would come of it's age so quickly .Today it commands respect from all quarters and scetions of people who understand what news,media and sensible journalism is all about.Truly they had a vision in their mind which took a while to unfold and reach the masses.The best part of it is that they were resolute and believed in them ,stuck to their guns in this fiercely competitive segment.
Dr Prannoy roy with his magnetic smile and charisma has been like a messianic figure.From the day one he was quite convinced it seems that if you had to be successful then you had to be different-class apart from the rest of the lot.This thought or we can say a conscious effort is also seen in the channels look,feel,content,administration,coverage and delivery.Difference,discipline has percolated down right across it's diverse portfolio.
Talking of portfolio-what does it mean ? does a news channel have a portfolio ? confused butyes today NDTV has it -NDTV 24/7 (Hindi,English),NDTV PROFIT and a battery of programmes hosted on these three with the likes of Gadjet guru,The car and the bike show,All in the family and many more.....
Truly it is redining the news & media space of indian television.It has made me believe in an age old saying 'Slow and steady wins the race' (which nowadays is not so true).Abuot others they are in a stiff competition and will have to really mature fast if at all they want to catch up with the big Indian story.Some self-proclaimed channels have literally become so pathetic and have degraded themselves both in quality and quantity.I feel sorry for Aak tak it is looking helpless,rusty,out of quality news- it is picking bits and pieces of information and making stories out of it to just drive it's TRP ratings or lets call it survival.
But yes i am confident now that NDTV has set an exapmle for others to follow our Indian journalism is all set to take off and reach new heights -just like Indian economy.

Looking at things one cannot deny the fact that

India is certainly on a move ....

Marriage : Institution or Market ?

Can anybody answer this question that is constantly pinging my mind nowadays ?.The most fundamental query or you can call it a doubt Where is love ?? I can't see it, the only things I can see clearly are degree's,caste,money,looks and what not.I am struggling to come to terms with this but as everybody's parents might put it this way - it's a normal procedure ( i have only heard of mathematical and procedures & functions in C,C++ --- HOW CAN THIS BE A PROCEDURE YAAR SAMAJH KE BAHAR HAI !!!! ) you have to go through this or else bring one home and finish the job !!! (sounds very simple isnt' it !!).

Perhaps i might be exxagerating a little bit but it is true that this should not be the way even all my friends who are in to it agree at the back of their minds.But nothing can be done since we all are somewhere down the line "part of the flow".

Now that i have gone through a couple of meetings over a couple of months i am feeling OK i am understanding the PROCEDURE and all the PARAMETERS in that as well.Let me share this with u - honestly this is the most diffcult part or phase in anybody's life.

Is decision making so difficult (yes even if everything clicks at the hindsight ).All those calculations and even those small if's and but's play a very crucial role.The most fearful part of this is that - there can not be any kind of ROLL BACK.It's better to be patient rather than messing up things in a hurry ( hurry is there but still it can wait !!!! confusing is it :) ).

Anyways this a very personal,sensitive and emotional event so let me end it here itself - yes as far as the procedure part is concerned I can confidently say that :-

It's a procedure of a language called 'love' (so enjoy it and do it fast !!!!!!)


Bye !!!!!!

Life in Wipro

Just 7 days old in this W.......... corporation but i am feeling the difference within me and ofcourse my company.To start with this is not a mid-sized or a growing company !!! as we always say, it is well in to it's 50's.From here on it can either be where it is or a big downslide (bhagvan kare aisa na ho job chala jaega bhai !!!!).Yes but it can definately diversify it's areas of work I am not talking about any verticals or horizontals here just that it can take a quantum leap itn it's spirit.In true sense it should go and show the Wipro way( as they proudly call it) to others who are roughing their shoulders with them and also to those who are aspiring to all SMB's.
As far as difference in me is concerned yes there is a positive side to this as I have become more calm, more matured -more like I am taking things slowly ,applying thoughts (or in other words trying to understand politics ...... which i hated to do and never did in Cybage and I am not going to do it here as well ...but as we all have studied Prevention is better than cure !!!) and yes most importantly my previous experience.Some where at the back of my mind it is playing that I have come here with a 2.5 yr's of experience (only I know what that exp is all about !!!!!) so I have to start wise and strong.

Anyways the company is really good with all the facilities on this earth given to it's employees.One can immidiately feel the difference in everything out there whether it is cafeteria's,projects,people,processes and yes the most important of all BRAND NAME.

Even if you are on bench in Wipro it doesn't matter because still you can sell yourself with that brand name almost in any market. (hard to read but it is true !!)

Anyways if i assess both I can certainly say that Wipro should play more like a mentor and should be more in consulting where as Cybage should mature fast,look back for it's future (the last decade) and should go the inorganic way with a positive mindset.

So to cut a long stroy short it's just that :-

Cybage is like a young boy who has realised his potential but still he is trying to grow with innocense (which is not possible in this big bad world) - Wipro is like a 70 year old man who is living on his pension but definately not counting his days.



Seeya !!!