Sunday, March 14, 2010

Good instances of marketing

Good marketing or advertsing as a form of marketing is not about spending huge amounts of money to market your product
Some instances
1.Hotel Mayur on JM road Pune.While me and my parents were in the middle of a hearty lunch suddenly a man came from nowhere and presented before us a dish containing basundi,angur malai,aamras -this was so tempting that i picked up basundi but that too after a lot of thinking.
Believe me this was a masterpiece those exquisite colours -striking orange aamras,bold yellow angur malai with pista as a topping and a dull offwhitebasundi but with a crushed almonds as topping could not be just let off without a taking atleast one if not all three (which i was planning to but then stopped.......).
Hats off to the hotel management to come up with such a simple,brilliant and result oriented idea.
As soon as I saw this at the back of my mind I had decided to make a mention of it inthe form of a post.
Next time i am sincerely hoping that at some one would come up with this idea only this time
aamras,basundi would be replaced by kingfishers,carlsbergs ..budweiser's and this list can go on on and on baby......!!!!!
2.Vodafone ....those tiny little naked men or may i say dressed in white enacting a well thought idea and at the end a red backdrop ......with the service offering from vodafone this is actually that clicks !!!!! ( the one liner that tells the potential customer what he or she is going to get from vodafone)...again excellent innovation and that too very simplistic .

Monday, March 8, 2010

Indian Judiciary system

In the Times of India dated 7th Mar 2010 there was an interesting article possibly from justice VVS Rao of Andhra high court which revealed the true state of our judiciary system.
Here are some staggering admissions

  • it would take 320 years to complete back log of cases
  • every judge in the country will have an average load of 2147 cases
  • presently we have 14,576 judges as against a sanctioned strength of 17,641
  • 10.5 judges per million population as against recommended figure of 50 judges per million
  • In 2030 Indias population would be 1.5 to 1.7 billion and there would be 1.25 lakh judges dealing with 300 million cases.

who cares !!!! does anybody