Nowadays whenever i am hopping through these 60 odd channels on my television i come across this ad from GMR something like Getting ready for India........... there are around four to five of them and believe me each one is a masterpiece .Hilarious,witty and what not,but one thing is for sure the brain behind these is remarkable.
Like GMR there are quite a few others who have made an impression for example the latest one from Fanta then the other one from CentreFruit ,Reliance Power.The one from Asian Paints is also amazing.
Gone are those days of Lalita ji................rin,nirma ,zandu balm..................so on and so forth.
Where is the pulp was totally a different and very confusing initially kept everyone guessing !!!
and later on we actually understood it (just shows how the guys were able to hold
on their audiences ....for that real pulp puzzle...)
But for me GMR is the pick of the day- innovation sometimes tells the bitter truth of India.Anyways but the bottom line is - Ad Industry is seeing some change which is refreshing ........and some how it is even depicting the changing indian mind ...
